Dave Peterson, 2005Dave invented the Target visual identity as we know it: The red Target and numerous award winning print campaigns. He created a visual identity that positioned Target as the iconic American Dream brand--fun, happy, positive, inclusive, and affordable. Dave started the agency PMH in Minneapolis across the street from Target. Working with Dave was always easy. His clear vision and ability to let creatives be creative is legendary. He always gets the best out of you.1/2 Isaac Mizrahi, 2005I met Issac on the set of a Target shoot at Pier 59 studios where we where shooting a campaign for Target with Isaac’s special line of clothing. 2/2

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