In 2014 I saw an issue of Saturdays Magazine that I thought was beautifully designed. I especially noticed the care and discrimination with which the photography was treated. I was introduced to Javas Lehn, then Saturdays’ creative director, by my friend Louisa Gent. So began the collaborative process of creating a printed piece for the magazine, as well as its website and the brand’s visual identity.
Eventually the website was launched and the printed piece mailed to 5,000 people in the industry world-wide.